Scale Smarter.
Execute Faster.
Build Value.
S.O.U.L – Sense of Urgency and Leadership
If something needs doing, do it. Now.
W.I.T – A “Whatever It Takes” attitude
Sometimes the game goes into extra innings. Come to play.
G.U.T.S – Go Until Told Stop
No one is ever penalized for doing too much.
1. Honesty
Say what’s true always. No spin. No omissions.
2. Integrity
Mean what you say. Say what you mean. Do what you say you’ll do.
3. Communicate Respectfully
Listen. Think. Speak (if necessary).
4. Take Responsibility
Own every outcome. No excuses. Learn. Improve.
5. Be Accountable
Stand behind every decision. Admit to every error.
6. Lead by Doing
Do any job required with enthusiasm without complaint.
7. Follow Through
No project unfinished. No job incomplete.
8. Play by the Rules
Honor the game.
9. Acknowledge Your Players
Nothing is a solo effort. Acknowledge the doers.
10. Adapt Quickly
Embrace change. Remove the unnecessary. Move fast.
11. Let It Go
If it’s not working, let it go ASAP.
12. Know How the Watch Works
Don’t just ask the time, know how the timepiece operates.
13. Skate to Where the Puck is Going to Be
Don’t chase. Anticipate.
14. 100% of the Shots You Don’t Take Don’t Go In.
(Speaks for itself.)
15. Enjoy the ride.
Guiding Principles
A Quiet Catalyst
Sometimes a door opens, and a stranger enters. Someone who walks slowly through the building. Rearranging a few chairs. Setting things upright. Noticing what’s missing. Asking old questions like they're new again.
​
“The most important thing is the thing most easily forgotten.”
- Rick Rubin